4.3
starstarstarstarstar
159 reviews
See all reviews

About New Direction Fertility Centers

New Direction Fertility Centers, located in the Phoenix-East Valley area of Arizona with additional sites in Scottsdale, Avondale, and Henderson, Nevada, is a highly-regarded reproductive medicine clinic specializing in personalized fertility care. They are known for their comprehensive approach to infertility treatment.

Core treatments: In vitro fertilization (IVF with ICSI), intrauterine insemination (IUI), egg freezing, sperm freezing, embryo freezing, and advanced genetic testing (PGT-A). Clinical focus and indications: The team expertly manages complex infertility work-ups, reproductive endocrinology issues like PCOS and thyroid disorders, and offers minimally invasive reproductive surgery.

For patients seeking tailored protocols and transparent care, New Direction Fertility Centers stands out. Their state-of-the-art laboratory, featuring LifeAire air filtration and individual IVF incubators, underscores their commitment to optimal outcomes, complemented by a dedicated patient liaison and individualized financial counseling.

check_circleWhy choose New Direction Fertility Centers?

  • check_circle
    1. Skilled and compassionate doctors
    Patients commend Dr. Amols and Dr. Johnson for their professionalism, compassion, and thoroughness. Many reviews mention the positive impact these doctors have had on their fertility journeys, contributing to high success rates and individualized care that makes patients feel valued.
  • check_circle
    2. High success rates
    Multiple reviews highlight the clinic's impressive success rates with IVF and IUI treatments. Many patients report achieving pregnancies on their first attempts, creating a sense of optimism and satisfaction regarding the overall treatment process.
  • check_circle
    3. Modern communication systems
    The use of the Klara messaging app reportedly allows for efficient communication between patients and the clinic, enabling timely answers to questions and concerns without the need for long phone calls. This digital approach is appreciated by patients who emphasize the importance of accessibility.

warningWhat to watch out for at New Direction Fertility Centers?

  • warning
    1. Inconsistent communication from staff
    Numerous reviews express frustration regarding the clinic's non-medical staff, indicating issues with disorganized communication and responsiveness. Patients recount experiences of unanswered emails, delayed responses, and a feeling of being treated as just a number rather than as individuals undergoing a sensitive treatment process.
  • warning
    2. Lack of personalized attention
    Some patients felt that the emphasis on efficient operations led to a lack of personalized care. Instances of feeling ignored or dismissed by support staff are mentioned, causing additional emotional strain during a challenging journey.
  • warning
    3. Financial transparency issues
    Several reviews mention concerns about upfront payments and financial policies, with some patients unhappy about unexpected costs. This has led to feelings of being financially pressured during treatment, which can be disheartening for those already facing fertility challenges.

Fertility Treatment Prices at New Direction Fertility Centers

Starting prices from clinic price lists. Packages and included services vary. The final cost depends on your treatment plan.

Most popular
child_care
IVF (Own Eggs)
from US$6,500

IVF (own eggs) includes ultrasounds, blood tests, cycle teaching, injection teaching, egg retrieval, assisted hatching, embryo freezing, thawing, transfer and 1 year storage.

IUI (Insemination)
from US$1,000

IUI package includes all ultrasounds, blood tests, cycle teaching and injection teaching.

Egg Freezing
from US$2,500

Egg freezing package includes ultrasounds, blood tests, cycle teaching, injection teaching, egg retrieval and freezing.

PGT-A Testing
from US$9,700

IVF with PGT-A includes all IVF services plus embryo biopsy and PGS testing, plus freezing/thawing and 1 year storage.

info

Prices are indicative only. The clinic will confirm the exact cost during consultation.

Source: newdirectionfertility.com

4.3
starstarstarstarstar
159 reviews
Based on real patient reviews

New Direction Fertility Centers — Patient Reviews

S
S*** S.
9 February 2026
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I can’t say enough great things about this fertility clinic and the entire staff that works here! From their receptionists to phlebotomists, ultrasounds techs, doctors, and everyone in between,…

K
K*** S.
7 February 2026
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While everyone’s situation is uniquely their own, I know now, after experiencing a different provider, that my time here resulted in a major deficit of communication (and support) — a critically…

M
M***
29 January 2026
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I have loved my time with New Direction Fertility under the care of Dr. Johnson! So much that it was incredibly bittersweet graduating from their clinic upon them helping us with achieving pregnancy!…

S
S A.
21 January 2026
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I have had a rollercoaster experience with them. I was frustrated that despite expressing my concerns a number of times in writing and over the phone with a few different staff members, I continued…

C
C*** C.
14 January 2026
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I am speaking with Susan. I updated my survey because of contact issues. But I have spoken to Susan and she reassured me of prices and procedures. I’m waiting to see if my insurance covers anything.

D
D C.
13 November 2025
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The reviewer had a successful pregnancy with the help of New Direction Fertility. The staff, particularly Doctor Derman, showed compassion and expertise. The reviewer highly recommends the clinic for their supportive and knowledgeable team.

The staff and doctor Derman at New Direction Fertility have truly been a blessing throughout my fertility journey. The ladies at the front desk were always so caring, patient, and…

D
D K.
13 November 2025
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Patient was misdiagnosed and advocated for a second opinion abroad. Dr. Salunke provided a correct diagnosis, and the patient received successful treatment. HSG results were false and led to irreversible recommendations.

Patient Review Fertility Misdiagnosis and Second Opinion Abroad I am sharing my experience to help other women advocate for themselves and avoid unnecessary procedures. Dr. Seth Derman first…

M
M*** W.
14 October 2025
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New Direction Fertility has excellent communication, supportive staff, and effective care. With Dr. Derman's expertise I achieved success through their treatment plan.

I can’t say enough wonderful things about New Direction Fertility. From the moment I walked in, the staff made me feel comfortable, supported, and truly cared for. Their communication throughout the…

M
M*** C.
14 October 2025
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The reviewer had a very positive experience with the fertility center staff, particularly Dr. Johnson and Charlotte. The HSG procedure was conducted with professionalism. The reviewer feels grateful for the experience.

This fertility center has been nothing but amazing for me and my husband. Every worker I have encountered has been kind and helpful. I had an HSG procedure done today with Dr. Johnson and his nurse…

I
I*** T.
14 September 2025
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Dr. Derman and Amols are wonderful! Nurses and MAs are amazing 👏 …

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