4.8
starstarstarstarstar
57 reviews
See all reviews

About Positive Steps Fertility

Positive Steps Fertility in Madison, USA, is a highly regarded reproductive endocrinology and infertility clinic renowned for its comprehensive diagnostic capabilities and advanced assisted reproductive treatments.

Core treatments: In vitro fertilization (IVF), intracytoplasmic sperm injection (ICSI), intrauterine insemination (IUI), donor egg programs, and fertility preservation (egg freezing).

Clinical focus and indications: The clinic specializes in complex infertility diagnoses, offering personalized hormone protocols and the patented Parryscope® fertility test for precise evaluation of ovarian reserve, fallopian tube patency, and uterine receptivity.

Patients consistently praise the clinic's compassionate, family-like atmosphere and personalized care approach. Many highlight successful pregnancies after years of struggle, underscoring Positive Steps Fertility's commitment to transparent communication and evidence-based outcomes, including same-day callback service and extensive educational resources.

check_circleWhy choose Positive Steps Fertility?

  • check_circle
    Compassionate and Supportive Staff
    Patients frequently commend the loving and caring demeanor of the clinic’s staff, particularly highlighting Dr. Parry, Brittany, and Vicky. The team makes a concerted effort to listen to patients and address their concerns with empathy, creating a welcoming environment that eases the stress often associated with fertility treatments.
  • check_circle
    Personalized Care Approach
    Positive Steps takes pride in offering tailored treatment plans that cater to the specific needs of each patient. The detailed assessments and comprehensive communication ensure that patients feel informed and supported throughout their journey, fostering a strong doctor-patient rapport.
  • check_circle
    High Success Rates
    Many patients report successful outcomes following treatments at Positive Steps, with numerous testimonials highlighting pregnancies achieved after IUIs and IVF. This track record of success contributes significantly to the clinic's reputation, instilling hope for potential parents.

warningWhat to watch out for at Positive Steps Fertility?

  • warning
    High Costs and Pricing Concerns
    Several reviews mention the high costs associated with treatments at Positive Steps, with patients feeling that some procedures, such as the 'Parryscope', are overpriced compared to alternatives. This financial burden can be significant, especially for families already facing the challenges of infertility.
  • warning
    Mixed Experiences with Individual Staff
    While many praise the caring approach of the staff, some patients report feeling dismissed or unsupported by certain team members, particularly during critical moments. This inconsistency in care can lead to feelings of frustration and disappointment among those seeking a sensitive approach.
  • warning
    Administrative Challenges
    Some patients have expressed dissatisfaction with the clinic's administrative aspects, including difficulties in scheduling appointments and obtaining medical records. Such challenges can add unnecessary stress during an already emotional journey.

Fertility Treatment Prices at Positive Steps Fertility

Starting prices from clinic price lists. Packages and included services vary. The final cost depends on your treatment plan.

calendar_month
Consultation
from US$150

New Patient Consultation

Most popular
child_care
IVF (Own Eggs)
from US$10,000

IVF Base Cycle

card_giftcard
IVF (Donor Eggs)
from US$32,000

IVF with Donor Eggs

IUI (Insemination)
from US$1,600

IUI Package

info

Prices are indicative only. The clinic will confirm the exact cost during consultation.

Source: positivestepsfertility.com

4.8
starstarstarstarstar
57 reviews
Based on real patient reviews

Positive Steps Fertility — Patient Reviews

R
R*** S.
1 week ago
starstarstarstarstar

Dr. Parry is truly an amazing doctor, and his entire team is just as wonderful. They have helped me so much and have always treated me with kindness, compassion, and genuine care. From the doctor to…

Clinic response

13 October 2026

It has been a privilege to help! Thank you for your kind words-- they make our day. I and all of us truly appreciate you! :)

B
B*** N.
3 weeks ago
starstarstarstarstar

I had to receive a small surgical procedure here, and I couldn't be more thankful for this team. I came from a different clinic location, but this team made me feel comfortable from start to finish.…

Clinic response

13 October 2026

Vicki is an angel! She and I've worked together 15+ years and I don't know what I'd do without her. Thank you again for posting-- we're so glad you felt as comfortable as possible going through surgery. That's what I/we aim for. Hoping for you for the future! Dr. Parry

A
A*** A.
1 month ago
starstarstarstarstar

We thank God for Dr. Perry And his staff after 15 years we got blessed with our baby girl who is 4 months old today

Clinic response

16 September 2026

Angela, thank you! I am so happy and glad for you guys. She is adorable and you deserve to be a mom. We miss you!

P
P*** M.
4 months ago
starstarstarstarstar

When people think about fertility clinics, they often think about the success stories. Ours wasn’t one of those. After nearly four years as a patient of Dr. Parry, we ultimately did not get the…

Clinic response

18 June 2026

Payton, thank you so much for saying this. Your words mean the world to me and while I wish things had turned out differently, I and all of us feel privileged to have been on the journey with you. Thank you again! Dr. Parry

R
R*** D.
5 months ago
starstarstarstarstar

We cannot say enough about this amazing group of literal angels on Earth. The BEST team and the very BEST experience start to finish. From our very first meeting with Dr. Parry to our graduation day…

Clinic response

18 June 2026

Regan-- thank you so much! We are all so happy for you and I'm grinning ear to ear thinking of you guys. I hope you have a smooth antepartum course and I/we can't wait to see you after delivery! Dr. Parry

D
D*** B.
5 months ago
starstarstarstarstar

This fertility clinic and it's staff are absolutely incredible. The patience and the kindness are incomparable to anywhere. We are eternally grateful to them for making a miracle happen for us. My…

Clinic response

19 January 2026

I'm so excited for you both (three)- you guys are family and we can't wait to see you again as parents!

K
K*** G.
7 months ago
starstarstarstarstar

I cannot thank Positive Steps Fertility enough! We just started seeing them August of last year and I’m sad I haven’t been seeing them all along! All the employees are the absolute sweetest! I am now…

Clinic response

20 March 2026

Awww! Thank you! It was wonderful having you with us and all of us are so excited for August. We can't wait to see you afterwards and meet your son too-- come by anytime!

H
H*** B.
9 months ago
starstarstarstarstar

With God ALL things are possible. 🤍 Dylan and I are SO grateful for everything Positive Steps fertility did for us over the past 6 years. I thank Jesus every day that he lead us to them. It was a…

Clinic response

19 January 2026

You guys are so sweet and we're so incredibly happy for you. I completely agree on it being bittersweet to graduate, but we would love for you to come by any time socially-- show off the bump and the baby! Congratulations! :)

A
A*** G.
1 year ago
starstarstarstarstar

This place was a God send to me and my husband. We came from Texas where we’ve been trying to conceive for over 5 years. I was told I had PCOS, a tilted uterus, cysts, and a 0.01% chance of ever…

J
J*** G.
1 year ago
starstarstarstarstar

I previously went to another fertility clinic where I was misdiagnosed and left feeling defeated and overlooked. The care just wasn’t there, and I lost a lot of hope. That all changed when I found…

Clinic response

16 October 2025

Thank you! This means alot to me/us. We're hopeful for you too! Dr. Parry

Positive Steps Fertility — FAQ

smart_toyAI-generated
Positive Steps Fertility explicitly welcomes single women who wish to pursue fertility treatment. The clinic offers tailored options such as egg freezing for future family building, donor‑egg IVF cycles, and intrauterine insemination (IUI) using donor sperm. Single patients receive the same comprehensive diagnostic work‑up—including the Parryscope® test—and personalized care plans as couples, ensuring equitable access to all assisted reproduction technologies, from IVF with preimplantation genetic testing to embryo cryopreservation.

Contact & Location